We Are Dedicated To Natural Fibres
Over 95% of everything we create is from sustainably-grown, biodegradable natural fibres. This includes single-source Australian Merino wool, grown entirely on conservationist farms in Tasmania.
Green Powered
We measure our Scope 1 - 3 emissions and work with all partners throughout our value chain to reduce emissions at the source. Our entire store network and head office is renewable energy powered.
Decarbonisation Projects
We have a hypothesis that the fashion industry can decarbonise itself. We’re conducting a series of experiments to prove it, including the production of a world-first methane-reduced wool and carbon neutral knitwear.
Net Zero Knits
Created entirely in Australia, our world-first Net Zero Knitwear comes from single-source methane-reduced Merino Wool and uses emissions-free transport in its production.
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Net Zero Blazers
M.J. Bale single-source methane-reduced Merino wool is woven by sustainable Italian weaver Vitale Barberis Canonico into fine worsted cloth, and constructed into limited edition blazers by Lubiam 1911 in Mantova, Italy.
Conservationist Farm Partners
We work at the farm level with the world’s most ethical producers of natural fibres – from our Tasmanian single-source wool partners, Ashby farm and the carbon positive Kingston farm, to organic cotton growers in regional New South Wales and Queensland and flax (linen) producers in Normandy, France.
Biodiversity Preservation & Land Regeneration
Home to 8% of all Tasmanian Indigenous grasslands and countless threatened flora & fauna, our single-source Merino wool partner, Kingston farm, is considered by the government to be “of national significance.” We return a percentage from every Kingston garment sale to Kingston farm, where it is reinvested into biodiversity preservation and land regeneration projects.
M.J. Bale Penguin Suit Initiative
To support the preservation of little penguins, in 2025 we are donating 25k from the sale of M.J. Bale tuxedos to the ecological stronghold of Fairyland on Bruny Island.
Over 95% of Everything We Produce is From Natural Fibres
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We have committed to Environmental, Social and Governance standards
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