We Are Dedicated To Natural Fibres

Over 95% of everything we create is from sustainably-grown, biodegradable natural fibres. This includes single-source Australian Merino wool, grown entirely on conservationist farms in Tasmania.

Decarbonisation Projects


We have a hypothesis that the fashion industry can decarbonise itself. We're conducting a series of experiments to prove it, including the production of a world-first methan-reduced wool and carbon neutral knitwear.

<p>Methane-Reduced Wool</p>

The Lightest Footprint

Methane-Reduced Wool

Using pioneering CSIRO lab science, M.J. Bale’s Kingston Merino sheep are fed Tasmanian Sea Forest seaweed to reduce their emissions >80%

<p>Net Zero Blazers</p>

The Lightest Footprint

Net Zero Blazers

M.J. Bale single-source methane-reduced Merino wool is woven by sustainable Italian weaver Vitale Barberis Canonico into fine worsted cloth.

Conservationist Farm Partners

We work at the farm level with the world's most ethical producers of natural fibres - from our Tasmanian single-source wool partners, Ashby farm and the carbon positive Kingston farm, to organic cotton growers in regional New South Wales and Queensland and flax (linen) producers in Normandy, France.

Pride & Provenance

Over 95% Of Everything We Produce Is From Natural Fibres

<p>Single-Source Wool</p>

Tasmania, Australia

Single-Source Wool

<p>Single- Source Linen</p>

Normandy, France

Single- Source Linen

MAKING GARMENTS OF INTEGRITY, WHILE PROTECTING OUR PEOPLE AND THE PLANET

We have committed to Environmental, Social and Governance standards

<p>People</p>

BETTER FOR

People

<p>Planet </p>

BETTER FOR

Planet

<p>Practice</p>

BETTER FOR

Practice